There is a rumor going around (I picked it up via Wikipedia’s entry on Microlearning) that the average human attention span is down from 12 seconds in 2000 to 8.5 seconds in 2015.

This “finding” was originally amplified, from it’s Ground Zero courtesy of Microsoft Canada, in:

The fact checking superhero, it must be said at the outset, was sponsored by the BBC on 10 March 2017. All hail Simon Maybin of the BBC World Service’s More or Less column.
It was also uncritically amplified by
The Goldfish Exploit
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