John Bargh [ 10 SEP 2014 | Priming | 12:11 ] Professor of Psychology and Cognitive Science, Yale University talk at Missouri University. See Full Talk. Dr. Bargh’s work is also featured in Malcolm Gladwell’s Blink (2005), Chapter 2 – The Locked Door: The Secret Life of Snap Decisions, from which the following is extracted.
Subjects were asked to unscramble a series scrambled sentences, after which they were found to move more slowly (like old people). The operative words are highlighted.
- her was worried she always
- from are Florida oranges temperature
- ball the throw toss silently
- shoes give replace old the
- she observes occasionally people watches
- be will sweat lonely they
- sky the seamless gray is
- should now withdraw forgetful we
- us bingo sing play let
- to sunlight makes temperature wrinkle raisins
On the other hand, similar studies have found that, if you spend 5 minutes wondering about what it would be like to be a professor before playing a game of trivial pursuit, you can significantly improve your performance.