Proof Pudding

Proof Pudding

Malcolm Gladwell [ University of Pennsylvania ] I was recently asked to give a public lecture at the University of Pennsylvania on the subject of “proof.” My question is: How much proof do we need about the harmfulness of something before we act? I began with the strange history of how long it took for society to grasp the seriousness of black-lung disease,

Popular Media

Popular Media

Geena Davis [ Canadian Women’s Foundation ] I am here today because I share a very similar passion and mission with the Women’s Foundation — to support, encourage and advocate for women and girls to reach their full potential. About six years ago I founded my research Institute on Gender in Media because I wanted the data on one very specific thing: how

Tiny Habits

Tiny Habits

B.J. Fogg [ Stanford University ] What we’re going to do, right now, we’re going to practice some behavior change. The organizers of this event have been very good at providing some supplies. I want all of you to look under your seat, right now, and see what surprise is waiting for you. What I want you to do, and we debated whether