The ShallowsNicholas Carr [ 22 JUN 2015 | Attention Economics | 39:48 ] It doesn’t come as news that we’re living in an age where technology is producing profound changes in the ways we live and communicate, remember and socialise. One of the world’s most ground-breaking and thought-provoking writers on technology and its impacts, Nicholas Carr, talks to Gideon Haigh. The celebrated journalist and author of The Shallows presents his arguments about how the internet’s pervasive influence is fostering ignorance. Haigh and Carr discuss how information overload affects reading, writing, learning and understanding. And Carr contends that more brain activity does not equate to better, more efficient brain function, cautioning against the idea that entertaining content and ‘rich media’ is enhancing our intellectual power.


Nicholas Carr originally came to prominence with the 2003 Harvard Business Review article “IT Doesn’t Matter” and the 2004 book Does IT Matter? Information Technology and the Corrosion of Competitive Advantage (Harvard Business School Press). In these widely discussed works, he argued that the strategic importance of information technology in business has diminished as IT has become more commonplace, standardized and cheaper.

Rewiring Our Brains
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