Anthony Greewald [ UWTV ] In the last 30 years, psychology has undergone an “implicit revolution.” Occurring outside of awareness, implicit bias disadvantages segments of society, intrudes on law enforcement and affects the administration of justice.

In “Discriminating without Awareness of Discriminating,” Psychology Professor Anthony Greenwald, University of Washington, discusses how intergroup discrimination can occur without prejudicial hostility, conscious intent or awareness of acting in discriminatory fashion. This lecture includes interactive demonstrations that judgments and behaviors operate potently outside of awareness, along with evidence that unconscious processes can routinely sustain intergroup disadvantages in American society.


Dr. Anthony Greenwald is a psychology professor at the University of Washington, in Seattle (affectionately known as U-Dub) and Director of its Laboratory of Implicit and Unconscious Cognition. The University of Washington receives more research money than any other public university in the United States and, in the year of this post’s lecture, the Psychology Department alone received a total of $11 Million.

FEATURED IMAGE CREDIT: Craig Sunter

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